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02/25/2019 / By Zoey Sky

Sign of the times: Consumer behaviorists find that “naturalness” impacts the success of new products to the food market

According to a study from the ETH (Eidgenössische Technische Hochschule) Consumer Behavior group, a product’s success on the food market is primarily defined by whether or not consumers perceive it as natural. The authenticity of the food we consume significantly affects consumer acceptance and perceptions of quality, and a broad-based review study by ETH Professor for Consumer […]

11/15/2018 / By S.D. Wells

World’s most popular cereals contain ingredients that are registered with EPA as “biopesticides”

Biopesticides are particular types of pesticides, derived from the bacteria in plants and animals, that kill insects. Scientists in laboratories insert the genes of these bacterial pesticides into the DNA sequences of seedlings (i.e. Mycogen seeds) of our most popular crops, like corn, soy, and canola, and then claim they’re all totally safe for human consumption, […]

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